Point of Purchase (POP) Tobacco Advertising

Tobacco Companies use POP advertising as the main cannel of communication to reach young and new customers.

• A study in the Tobacco Control Journal comparing photographs of stores with no tobacco advertising and stores with advertising found students perceived easier access to tobacco products at the stores with tobacco advertising. [1]
  
  
• Teens are significantly more likely to smoke due to advertising than they are due to peer pressure.[2]
  
  
• Teens are significantly more likely than adults to be influenced by advertising and promotion in convenience stores (73% to 47%) in-store displays (51%), banner/window signs (47%), and in –store promotional signage (44%) are the convenience store advertising /promotional methods most likely to influence teen purchases. These methods only have 36%, 33%, and 32% likelihood (respectively) influence on adult purchases. [3]

Concerned about Point of Purchase Advertising in a store near you?

Let your local grocery, convenience store, or other retail outlet know that you are a concerned customer. Describe to them the specific nature of your concern and make a request for change. Some possible requests are:

• Remove all outside tobacco advertisements
  
  
• Reduce the number of outside advertisements
  
  
• Remove all inside advertisements
  
  
• Reduce the number of inside advertisements
  
  
• Rearrange inside advertisements to be at least 36inches from the floor, candy or toys.

To contact local retailers:

Contact Price Chopper: http://www.pricechopper.com/ContactUs_PCN/ContactUs_S.las?-token.S=8D9T9R5443C1b98P76f226E4gItN6L52FE97A0|6860|0711301410|||||

Contact Stewart Shops: http://stewartshops.com/ContentManager/index.cfm?Step=Display&ContentID=34

Contact Hannaford Bros: http://www.hannaford.com/Contents/Our_Company/Contact/index.shtml

Contact Mirabito: http://mirabito.com/Main_Mirabito/ContactUs.asp

Contact Quickway: http://mirabito.com/Quickway/contactus.asp

[1] Henriken l. “Effects on youth exposrue to retail tobacco advertising”. Journal of Applied Social Psychology 2002;32: 1771-1789

[2] Even, N, et al. “Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility to Smoking.” Journal of the National cancer Institute. October 1995; 87 (19):1538-1545.

[3] Anon. “Study Finds C-Store Promotions Lacking.” US Distribution Journal. May 1999; 226(3): 12.